From follow-up to personal development
Performance reviews have been challenged over the last couple of years. Both frequency and target types have been debated in relation to what gives the greatest value for both employee and company.
Our experience is, that the annual performance review does not have the necessary impact on everyday competencies and the behavior that creates results and value for the company. It is out of step with today’s employees and an organizational reality, where the goals are changing constantly.
In SalesForce1 we make organizational analyses on the important working conditions for good performance. Results show, that clear goals are often set, but it is rare that employees are given good feedback and recurring dialogues about their personal development.
Performance reviews can beneficially be broken down into a natural part of employee and manager collaboration, throughout the year. Brand new analysis show, that companies, who have a formal and fixed rhythm for coaching and development of their customer-facing functions have a 12.9% higher win-rate compared to sales organizations with random or no coaching. Also, analysis show that increasing coaching from 2 to 3 hours a month, goal achievement is increased by 17%.
Higher 1to1 frequency ensures dialogue between employee and leader on important topics such as good performance and motivation. Our experience is, that it is important to keep focus on the development perspective and to establish a simple evaluation, that ensures relevance for both manager and employee. Focusing on the employee’s short-term and individual competence development, the annual conversation may be replaced by frequent short feedback meetings.
However, motivation, feedback and development dialogues are often a low-priority activity. Often because is not a measurable and a continuous activity. The learning and performance management platform eloomi is created so feedback, follow-up, and a collaborative culture can become a natural part of your everyday life. It is a tool that supports siting together and giving feedback. It makes the development measurable and lifts it into a team discipline.